The first and last steps in the certification process involve increasing environmental awareness of your staff and customers while ensuring continued participation.
Complete all SIX of the following prerequisites and at least ONE additional credit and let us know when you're finished:
DESIGNATE A SUSTAINABLE INITIATIVES LIAISONAssign an individual or group ownership of the green|light processes to ensure that it is carried out effectively, ideally by those harnessing a passion for the program. This individual or group is responsible for coordinating internal communications and submitting updates to the Program Director.
SOLICIT EMPLOYEE FEEDBACK FOR VIABLE GREEN INITIATIVES
As part of your initial green|light pursuit efforts, solicit feedback from employees about preferred green projects and target areas for improvement in the workplace via survey, comment box, or staff meetings. Please include a summary of how you plan to get feedback, how often you will do so, and the ideas that employees have in your eco-policy.
CREATE AN ECO-POLICY AND EDUCATE STAFF ON POLICY
Participants must draft an eco-policy that emphasizes their commitment to the green|light program. Companies are encouraged to organize their policy around the green|light criteria they are pursuing, as it will represent a formal commitment to the green|light program and make their operations more eco-centered.
Ideas for creating your eco-policy can be found at:
COMPLETE BASELINE TRACKING SURVEY
Participants are required to complete the B Lab’s Quick Impact Assessment, along with the green|light assessment available on the tracking sheet. These will be used to measure progress throughout the certification process.
STRATEGIZE green|light CERTIFICATION PROMOTION PLAN
Once certification is awarded, participating companies are required to promote their green|light certification to their customers, which benefits participants by providing an outlet to market their environmental commitments while informing the community about the green|light program and building brand value.
At minimum, companies should promote their certification by (1) placing the green|light logo on their primary door, and (2) providing a link to the green|light website on their company website. However, it is highly recommended to explore other ways to communicate green|light related efforts to your customers that reflect your company’s personality. The Program Director is happy to help brainstorm a customized approach.
Participants can advertise that they are pursuing green|light certification prior to receiving the certification, but this difference between pursuing and certified must be distinguished.
eDUCATE STAFF ON ECO-POLICY
In most cases, participant employees will be responsible for carrying out the credits set forth in this program, so it is necessary to educate employees about your company's environmental commitment and the rationale behind it. This can be done, for example, during staff meetings and reinforced through periodic reminders, such as company emails or newsletters, however, it is up to the company as far as how information is distributed. Preference for environmentally conscious employers is a growing trend as employees are placing more value in enhanced air quality, flexible work hours/locations, commuting options, and overall improved comfort in the workplace.
Complete one more task either from the options below or custom solutions for your business.
Create a Community Program
Do you have additional space, skills or manpower to create an internal community program or assist with an external program based around sustainability? This can be as simple as organized volunteering for a river cleanup or lending a helping hand to a community organization close-by.
Create a Green Team
The goal of green|light is to provide guidance for initial sustainability initiatives, but also to inspire participants and their staffs to embrace the cause. Creating a Green Team is one of the best ways to ensure continued participation, inspire “green” innovation and further employee wellness and cost savings
Commit to donating X% of total sales to a non-profit or group of non-profits. One well-known network is 1% For the Planet, where a company donates 1% of annual sales to the organization of their choice. Learn more about 1% For the Planet here.